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About

A small team that does the work itself

No account managers, no handoffs, no explaining your project twice.

working hours · CET axis

CET09–18
North Americamornings
0006121824

overlap = an answer today, not tomorrow

who
Senka Ibrahimpasic

Main point of contact

Senka IbrahimpašićLinkedIn ↗

Development, analytics, compliance & automation · Sarajevo

I built my career at the intersection most agencies split across three different people: development, conversion optimisation, and the analytics infrastructure underneath both. Twelve years across digital, development and markets taught me to build things properly. Being the person every team turned to for A/B testing, tracking strategy and security taught me why most of that work quietly fails after launch. Shema Studio exists because I got tired of watching good builds get undone by the parts nobody owned.

Every project is scoped and owned by me personally, so you are never handed off to someone catching up on your context. A small team of specialists builds under my direction, which means more capacity and faster delivery without adding a layer between you and the work. I care about the same three things on every project: what actually fires, what converts, and whether the numbers hold up. And I will tell you when something is not worth doing.

Insights from completed jobs

  • Committed to Quality 15
  • Collaborative 12
  • Reliable 11
  • Clear Communicator 8
  • Detail Oriented 5
  • Solution Oriented 3
  • Accountable for Outcomes 2
origin

How we got here

Shema Studio grew out of years of technical work for agencies and their clients across Europe and North America. The pattern repeated often enough to become a business.

A site would be built by one team, tracked by another, made compliant by a third, and connected to the CRM by whoever was left. Every party did their part correctly. The result still did not work, and nobody owned the gap between the parts.

We built the studio to cover that gap.

That studio is now a small, specialised team: four developers, a designer, and two data and analytics specialists covering Power BI, BigQuery, Looker Studio, GCP, ETL pipelines and data warehousing. I still scope and own every engagement personally. The team is what lets us move faster and run more than one project at a time, without adding a layer between you and the work.

specialists

Partners we build with

Partners we work with across projects, again and again. Deep expertise, delivered under the same ownership as everything else here.

Mario Gjika

Mario Gjika

BI Developer / Data Engineer

Power BI + BigQuery (Google Cloud)

Builds analytics systems teams can trust: BigQuery warehouse modeling, automated ETL on Google Cloud, and Power BI dashboards with DAX-driven KPIs. Turns messy spreadsheets into one source of truth people actually use.

Victor Martins

Victor Martins

Chief Technology Officer · Nova Studios

2x Founder, 6 YOE as a senior software engineer building AI and full-stack products. Previously Fold (NASDAQ-listed) and Relume, with work for companies that have raised $250m+ combined.

Richard Martins

Richard Martins

Digital Product Manager

Product Manager and technical product founder with experience building, launching, and scaling AI-enabled SaaS, no-code, and digital platform products across UK and international markets. Currently leading product development at HiyrAI, an AI-powered job intelligence platform.

method

How we work

One person owns your project.

The person who scopes the work is the person who does it and the person you email when something breaks. Specialists join for specific work, but the ownership does not move.

We diagnose before we build.

Most engagements start with an audit, and a fair number end there because the fix turns out to be small. We would rather be the studio that told you the truth about a two hour fix than the one that sold you a rebuild.

We say when something is not worth doing.

Server side tagging you do not need. An AI assistant with no data behind it. A rebuild when the problem is three tags. Saying so costs us a project and earns the next five.

Everything is documented.

You own what we build. If you move to another partner, or bring the work in house, nothing is a black box and nothing depends on us being reachable.

where

Where we are

We are a worldwide remote team, covering Central European and North American time zones, and that overlap is not incidental. EU privacy regulation is not a research topic for us, it is the environment we work in day to day, which is why compliance work is built in rather than bolted on. The same overlap means the working day reaches meaningfully into North American mornings, so a question raised at the start of your day gets an answer the same day instead of the next one.

believe

What we believe

Data you cannot defend is worse than no data.

A dashboard everyone quietly distrusts still gets used for decisions. That is the expensive version of the problem.

Compliance is an engineering problem.

A banner is not consent management. What matters is what actually fires, in what order, and whether declining changes anything. That is testable, and we test it.

Automation should have a number attached.

Hours saved, errors removed, response time reduced. If we cannot name the number before starting, we will say so.

said

What led to Shema Studio

Recommendations from clients and long-time collaborators.

These recommendations are from earlier in Senka's career. Shema Studio has since grown into a small specialist team, still scoped and led by her on every project.

I really want to gatekeep my thoughts about Senka so I can add more and more hours/projects to our working relationship but, I appreciate her SO much that I will share with all of you : ) - it's simple, Senka is literally the best - I have 100% good things to say about her work and about working with her. She is super professional, talented, and wise. She gets any given ask instantly (even when getting chaotic verbal briefs from non-technical people) and brings all visions to life faster than I expect. She builds quality features and does an amazing job setting expectations and giving real time updates / options for us to consider. She is reliable, communicative and easy to talk to. She is as much a technical mentor and guide as she is an executer. I count my lucky stars we were introduced and trust NO ONE else with my projects. Hire her while you can!

Arielle Fuller

✨Chief Hype Woman. Natural Relationship Builder. Peak Experience Designer 💫

Client

As a client, working with Senka was a dream come true! She helped us navigate many complex, last-minute projects and is always able to diagnose tricky issues and help resolve them quickly. It was comforting to work with a developer whose expertise you could trust and who took the care and time to create beautiful and functional website modules. To top it off, Senka always asked great questions — ensuring that what she delivered would meet high standards. Furthermore, Senka is an all-around great person to work with, and always has a friendly and understanding attitude. I would highly recommend Senka as someone to work with for your highest-priority projects—she is definitely someone you can count on.

Marisa Brazelton

Experimentation & Growth Analytics @ Salesforce | NYU Stern MBA

Client

I had the pleasure of working alongside Senka for six years at Mangrove Web, and during that time, she consistently demonstrated a rare blend of technical expertise, strategic thinking, and genuine collaborative spirit. Senka is one of the most versatile developers I've worked with. Her deep knowledge of front-end technologies made her an essential part of our dev team, but what truly set her apart was her ability to pair that technical proficiency with a strong understanding of user behavior and business goals.

Senka also brought a calm, thoughtful presence to every project. She worked seamlessly across disciplines, communicating clearly with clients, designers, and engineers alike. Whether leading development or supporting others, she always brought a high level of professionalism, curiosity, and care to the work.

Any team would be lucky to have her, both for her technical acumen and for the thoughtful, collaborative way she works.

Valerie Pintar

Agency Experienced Front End Developer | WordPress Specialist | Clean, Accessible Code

Colleague

We initially hired Senka for a Conversion Rate Optimization (CRO) role focused on data analysis and A/B testing, but she quickly proved valuable across many areas of our website operations.

Beyond CRO insights, she supported WordPress management, resolved urgent website issues, implemented A/B tests, and set up our GA4 and GTM tracking properly, and managed complex Zapier and ZOHO integrations. She combines strong analytical thinking with the technical ability to actually implement solutions, which made a real difference for our team.

Senka is responsive, reliable, and very effective when troubleshooting or improving site performance. Because of the quality of her work and communication, she has become our ongoing point of contact for website management, analytics, and optimization.

Highly recommended for teams that need both CRO expertise and hands-on technical execution.

PVE

Pneumatic Vacuum Elevators

Client

I've had the privilege of working alongside Senka for the past 6 years at Mangrove Web Development. As a frontend developer, she's always been a whiz at JavaScript and WordPress. Senka's dedication to creating user-friendly websites is truly commendable. From her knack for A/B testing to her unwavering commitment to accessibility, she's always brought a fresh perspective to our projects. Beyond her technical skills, Senka's a fantastic teammate. She's always willing to lend a helping hand and her positive attitude is contagious. I wholeheartedly recommend Senka for a frontend developer role. She's a talented and dedicated professional who will undoubtedly make a valuable contribution to any team.

Ivana Corlija Bogunovic

Frontend Developer | Custom WordPress & Gutenberg Architect | WCAG AA & Figma-to-Code Specialist | 6 Years Agency Experience | Open to Remote Roles

Colleague

I had the pleasure of working with Senka for over five years on a range of web development projects, and I can confidently say that she is one of the most reliable and hardworking people I've collaborated with. As a project manager, I always knew I could count on her to meet deadlines and deliver outstanding results. She has an incredible knack for asking the right questions, ensuring no detail is overlooked, and consistently producing high-quality work.

What truly stands out about Senka is her dedication and care for every project she takes on, whether it's a small task or a complex initiative. She treats each client with respect and always gives her full attention to making sure the job is done right. Her commitment to quality and ability to keep everything on track made her an invaluable partner in every project we worked on together.

As a coworker, Senka was always supportive and encouraging. She took the time to teach me about the details of her work, which helped me grow as a project manager. She was always patient in answering questions and never hesitated to assist her teammates when they needed help. I feel fortunate to have collaborated with someone so dedicated and thoughtful - any team or project would be lucky to have her!

Megan Yarnall, MA, LPC

Clinical Therapist & Implementation Manager

Colleague

I worked with Senka for 3.5 years at Mangrove Web. It was easy to work together and collaborate on complex website projects. She was also the go-to person for Google Analytics strategy & implementation and security best practices.

Marcella Bechtel

Operations & Digital Strategy Consultant for Creative, Wellness & Mission-Driven Organizations | Circular Economy Activist

Colleague

work

Working with us

We work with companies directly, and white label with agencies who need technical capacity under their own brand.

Most relationships start small. A single audit, a scoped project, something with a clear end. What comes after that is a decision you make once you have seen the work.

contact

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