Services / Measure
Analytics & Measurement
Numbers you can defend. Tracking that survives consent, ad blockers and the next site redesign.
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GA4 ✓ GTM ✓ server-side ✓
Who it is for. Teams making decisions on data they quietly do not trust, companies whose reporting broke after a consent banner or a replatform, and agencies that need a measurement lead without hiring one.
Audit and diagnosis
Usually the first thing we do, and often the only thing needed.
Audit and diagnosis
- Tracking audit: what is firing, what is double counting, what is silently missing
- Traffic drop investigation, from consent changes to broken server side pipelines to filter and tagging errors
- Data quality review across GA4, ad platforms and CRM, and why the three never agree
- Conversion tracking verification against actual revenue records
- Findings report with prioritised fixes, written so non technical stakeholders can act on it
What we do
Setup and architecture
- GA4 implementation, from scratch or as a rebuild of an inherited mess
- Google Tag Manager architecture, naming conventions and container governance
- Data layer specification written for developers to implement against
- Event, conversion and ecommerce tracking
- Cross domain, subdomain and multisite tracking
- Consent aware measurement built in from the start, not retrofitted
Server side tagging
We recommend it when the loss is measurable, not by default. Client side is cheaper to run and enough for many sites.
- Server side GTM on Stape, Google Cloud or self hosted
- Enhanced conversions for Google and Meta
- Recovering data lost to ad blockers, ITP and short cookie lifetimes
- Migrating an existing server side setup that was configured wrong
- Cost and benefit assessment before you commit to the monthly bill
Attribution
Where most setups fall apart, and where the money is.
- UTM capture and persistence across sessions and pages
- Edge based attribution using Cloudflare Workers and KV storage
- Lead source attribution carried all the way into the CRM record
- First touch, last touch and full journey visibility
- Offline and closed won revenue matched back to campaigns
- Call tracking and dynamic number insertion
- Campaign parameter governance, so regional campaigns stop inheriting the wrong tags
Advertising and channel tracking
- Google Ads, Meta, LinkedIn and Microsoft Ads conversion tracking
- Conversion import from CRM for lead based businesses
- Audience and remarketing setup within consent constraints
- Diagnosing campaigns reporting conversions that never existed
Reporting and dashboards
- Looker Studio dashboards built around decisions, not around available metrics
- Multi client and multi brand reporting from one source
- Organic social reporting pulled directly from platform APIs
- Automated recurring reports and threshold alerts
- Executive summaries alongside the detail views
Documentation and handover
- Measurement plan mapping business questions to events
- Container and implementation documentation
- Walkthrough recordings for your team
- Training so your marketers can read and use the setup without calling us
What you get from every engagement
Evidence, not assurances
Screenshots, network logs and test results showing what actually fires.
Consent aware by default
Measurement designed around the consent state, so compliance work does not break your reporting later.
Documented
You own the setup. If you stop working with us, nothing is a black box.
Connected
Data reaches the systems your team already uses, not just a dashboard nobody opens.
How we work
| Engagement | Scope | Timeline |
|---|---|---|
| Analytics Health Check | Audit of existing setup, prioritised findings | 5 days |
| GA4 and GTM Implementation | Full setup, data layer spec, documentation | 2 to 4 weeks |
| Server-side Tagging | Assessment, build, migration, verification | 2 to 3 weeks |
| Attribution Pipeline | UTM capture, persistence, CRM sync | 3 to 5 weeks |
| Dashboard Build | Reporting design and build | 1 to 2 weeks |
| Measurement Retainer | Ongoing monitoring, changes, reporting | monthly |
- Analytics Health Checkfrom 900 EUR
- GA4 and GTM Implementationfrom 3,000 EUR
- Attribution Pipelinefrom 3,500 EUR
- Measurement Retainerfrom 600 EUR per month
Stack
Google Analytics 4Google Tag Managerserver-side GTMStapeLooker StudioBigQueryCloudflare WorkersGoogle AdsMetaLinkedIn and Microsoft AdsCallTrackingMetricsZohoHubSpotn8n