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Selected work

Multi-site nonprofit and community organisation network · Nonprofit

One dashboard, sixteen sites

  • Measure
  • Connect
case
context

The situation

A network of sixteen separate WordPress sites under one organisation had no unified way to see what was happening across all of them. Each property was effectively its own blind spot.

work

What we did

Deployed a single GTM container across the entire network with automatic site detection, so one container adapts its tracking to whichever property it is running on. CTA clicks, form submissions and booking-tool conversions are tracked consistently everywhere, with UTM attribution persisted across sessions and synced into the organisation's CRM.

result

Result

Sixteen sites reporting through one coherent system instead of sixteen separate blind spots, from a single container the team can maintain in one place.

stack

Stack

Google Tag ManagerGA4WordPressUTM persistenceCRM sync

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